World No.1 Aryna Sabalenka joins First & Red as a brand ambassador — a story not only about her dominance on court, but about the strength, character, and authenticity that define her beyond the game.

Our task was to produce a series of films showcasing the different Al Nassr FC kits, strictly following the global brand guidelines — translating each design into a cohesive visual story while preserving the club’s identity and international standards.

Grigor Dimitrov redefines speed and elegance in Adidas Tennis’ Ubersonic 5 campaign, blending athletic precision with artistic mastery.

“Play Your Fastest.”

A series of films created for Jumeirah, designed to reflect and communicate the company’s core values — bringing to life the culture, mindset, and shared principles that unite its people across every hotel and role.

Karen Khachanov approaches tennis the way he approaches chess — with strategy, patience, and precision. This film introduces him as new ambassador F&R, revealing the mindset behind his game both on and off the court.

For the Saudi Arabia national football team, we produced a campaign featuring the head coach, highlighting the unwavering support of the fans ahead of the decisive World Cup qualification matches — built around one central message: We all need someone to makes us believe.

With Andrea Pirlo joining Fonteam as brand ambassador, we produced three films and a series of photographs capturing his timeless presence, leadership, and understated excellence — translating his legacy into a refined visual narrative for the brand.

As part of the EURO 2024 build-up, adidas opened its first football-only store. Our task was to tell this story through the brand’s football ambassadors, highlighting their connection to the game and the culture around it.

As a result, we created a three-episode comedy series, The Manager.